It has more than 35 millions fanatics on facebook compared to. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. A marketing plan is the first step in creating a successful marketing program for your business. Radicle janelle andrew bonnie sam outline creative plans marketing strategy 1. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Best practice guidebook creating brand value through. Coca cola is the worlds largest beverage organization that has been liked by most of the population. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007.
Researchers usually conduct market research through surveys in order to collect information from customers or potential customers. Coca cola marketing plan essay sample new york essays. It helps you identify who your customers are, how youll meet their needs and how youll differentiate yourself from the competition. Cola black 2006,diet coke plus 2007, coca cola orange 2007,summer of us coke range 20072008 growth rate of coca cola in india. The product is controlled by the cocacola company, a. The strategic framework proposed in this thesis rearranges the marketing disciplines into a formation based on the closeness of their internal re lationships, incorporates online. Coca cola company targets on occasions such which connect people largely in the following ways. Coke also announced that all brands cocacola, diet cocacola, cocacola zero, and cocacola life under the cocacola company umbrella will be united under the same creative campaign. An evaluation of marketing strategies undertaken by coca. Pdf cours complet marketing en pdf telecharger pdf. Discussion and analysis of the marketing strategy of coke.
Due to this reason, in every marketing campaign and media the company were highlighting the same tag line sweetness from natural sources. Here are the ten basic components of a marketing plan. A study on the marketing strategies for millenniums. This is a research report on project report of coca cola uploaded by vikas gupta in category. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising.
Cocacola hbc 20 global reporting initiative, communication. It is an analysis that is going to make it possible for us to outline the strategies that shall be used to achieve the companys strategic objectives. Today, cocacola is an internationally recognized soft drinks company with ambitious. Cocacola has effects on the teeth which is an issue for health care. Before starts of business, research must be done to the target market. The packaging has been designed around the brief consider the creation of a new concept form of beverage packaging container for. Being addicted to coca cola also is a health problem, because drinking of coca cola daily has an effect on your body after few years. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Defines the cocacola companys objectives in the area like sales, market share, and profit which affect the companys objective issue, marketing strategy that presents the board marketing approach that will be use to achieve the plans of objective, action programme which specify the action plan of product powerade and responsibilities.
Creating a strategic marketing plan this marketing plan template is designed to facilitate analysis, planning and communication of your strategic marketing and communications plan. Coke as a brand in itself tries to substitute the entire soft drink. The cocacola company marketing plan free essay example. Apr 27, 2015 executive summary this a marketing plan forming the basis for a new innovative product to be introduced in the market by the cocacola company. On the positive side of my swot analysis, i identify management as a key internal strength. Place utility is thus created by transportation activity. Marketing strategy and plan coca cola drink companies free. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. If youre thinking about developing a marketing program, you need to begin with a marketing plan. Developing marketing plan for soft drink term paper. Its bottling investments groups big volume grew 7 per cent in the quarter on a comparable basis, led by germany, china and india, after adjusting for the net impact of structural changes.
Mostly we see on the road sides private vehicles belonging to pepsi, coca cola, lml, britannia, etc. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups. Cocacola is the worlds largest beverage organization that has been liked by most of the population. Apr 21, 2011 the coca cola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the coca cola company and the bottling companies p. Meanwhile, full throttle blue demon are manufactured to attract hispanic men which is the market segmented by gender and ethnic factors.
Besides its namesake cocacola beverage, cocacola currently offers nearly 400 brands in over 200 countries or territories and serves 1. Sep 07, 2016 coca cola headquarter is located in atlanta, georgia, united states. Joe pulizzi over at the content marketing institute recently shared a fascinating video presentation from cocacola about their upcoming marketing strategy the short version. Brand management section of our research repository. Read more cocacola designs a contentbased marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value. All documents marketing brand management section of our research repository. Today, the company is the worlds leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in atlanta, usa.
Coca cola drink companies 1 download 11 pages 2,7 words add in library click this icon and make it bookmark in your library to refer it later. Previous failed marketing strategies such as coke zero and desani. In coca cola marketing mix, promotions and place plays a major role in building the brand. Cocacola in 2015 matt curd matt curd page 1 marketing plan.
Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or areas and serves 1. This case answers, how can coca cola produce healthy products in order to lessen health problems that consumers are facing today, the use of plastic bottles in order to help the environment and to have a new line of energy drink that is less unhealthy and could boost. The product is controlled by the coca cola company, a. Pdf strategic marketing plan for cocacola 2016 researchgate. Our marketing plan template and guide gives you a clear process to follow as you develop your marketing plan. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a. These aspects place coca cola greater to competitors, originating coca cola to aspire higher objectives and missions. Advertising strategy of cocacola at cocacola beverages pvt. These private carriers are the living examples of transportation function of marketing.
Coca cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing coca cola is an obvious and easily known by all people. Us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Marketing plan coco cola executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. It sells a variety of sparkling and still beverages. The report focuses on the strategic plan of coca cola. Instances of sales promotion applied by the company include but not limited to the offer of a free cooler bag if a customer commits to a specific amount of a minimum purchase, offer of a seasonal christmas caravan pack that comprises coca cola glass and other souvenirs, buy 2. Marketing mix of coca cola 4 ps of coca cola coca cola 4. It is one of the top companies of the world and has remained as the number 1. The company has grown drastically over the past years by expanding itself internationally, developing innovative packaging, introducing new brands, extensive recognition and a widely. Coca cola marketing plan analysis effective distribution of different types of product towards various market segments together tit outstanding promotion strategies are noticeable features in coca colas marketing tactics. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all. Half the buyers of branded fashion watches are between 18 and 34 years of age. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. Introduction to coca cola the cocacola company was first established in 1886 by dr john styth pemberton.
In 1985 the formula for coca cola was transformed and. For more than 100 years, cocacola has been one of the worlds foremost practitioners of what they call oneway storytelling. Cocacolamarketingplan cocacola company marketing plan1. To fully understand how they act, lets discuss the components of their marketing strategy. Marketing strategy of coca cola coca cola strategy. Developing marketing plan for soft drink term paper marketing. Executive summary this a marketing plan forming the basis for a new innovative product to be introduced in the market by the cocacola company. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of. Proposed strategy compare coke life to different coke products compare it to similar products in the market. The report focuses on the strategic plan of cocacola.
Cocacola designs a contentbased marketing strategy to drive consumer conversations, inspire purchases, and enhance brand value. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. The new campaign billed taste the feeling pushes the product centerstage in an attempt to win back some of the drinkers in the struggling soda category. Overseas markets, where cocacola has impressive marketing expertise, is identified as a key. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a profession. It generates 60% of its revenue and about 80% of its operating profit from outside the united states. An executive summary of cocacolas marketing plan kibin. Market research is the term given to the process of gathering facts and data about a businesss target market or customers. Coca cola posted 8 per cent volume growth in the octoberdecember. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Many aspects of coca cola that show the superiority to that of competitors, ranging from promotional techniques to corporate structure. Together with the cocacola company, this system includes more than 300 bottlers including cchbc and serves more than 200 countries around the world. An evaluation of marketing strategies undertaken by coca cola. Coca colas overall net operating revenues were down 4 per cent to usd 11.
Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Coca cola blabs marketing includes age, income and gender segmentation with the promotion towards older and cosmopolitan males who are willing to pay higher. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. Marketing plan on marketing plan for coca cola marketing assignment coca cola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. This case answers, how can coca cola produce healthy products in order to lessen health problems that consumers are facing today, the use of plastic bottles in order to help the environment and to have a new line of energy drink that is less unhealthy and. In brief the purpose is to market a new innovative beverage packaging for cocacola.
It also has got sugar by which continuous drinking of coca cola may cause health problems. Best practice guidebook creating brand value through content. Executive summary the following marketing plan forms the basis for the introduction of an innovative new product by the cocacola company. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of coca cola that maintains the same taste. Bubble buzz will be marketed as a unique functional drink while striving to reinforce the companys status as the. Despite having a higher price than many local and international brands, coca cola is still able to gain the highest level of acceptability among all. Since the principle of the company is to sustain the degree of cleverness of its clients, coke has been viral on various social media. Coca cola hbc is part of the coca cola system, the most extensive beverage distribution system in the world. The analysis allows us to outline the best strategies to follow for the achievement of the companys strategic goals. Aug 03, 2015 coca cola applies sales promotion marketing in various formats.
Overseas markets, where coca cola has impressive marketing expertise, is identified as a key. The mission of the cocacola business, pro e pdf born 128 years ago in. Cocacola life launched with integrated marketing t1. In 1985 the formula for coca cola was transformed and the coca cola company free a new coke. Coca cola should produce beverage such as sport drink in order to attract consumers to but their product instead of pepsico. Marketing plan measuring success current strategy vs. Cocacolas new marketing strategy taste the feeling.
Pdf coco cola marketing strategy and market plan ekin duran. Cocacola hbc is part of the cocacola system, the most extensive beverage distribution system in the world. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. The 4 ps of coca cola include the product, the price, the place and the promotions. The coca cola products appeal to a wide range of people from all races, genders, and ages. Some of these aspects include, positioning, marketing mix strategy, and implementation plan. Mar 31, 2020 a marketing plan is the first step in creating a successful marketing program for your business. This was the first extension of the coca cola and coke trademark.
Based on an evaluation of the watch market and our strengths, general will introduce the spree watch. Introduction to coca cola the coca cola company was first established in 1886 by dr john styth pemberton. It also has got sugar by which continuous drinking of cocacola may cause health problems. Associating targeted customers with the demanded productthe next objective of coca cola in opting of integrated marketing communication was to make associate the targeted customer health conscious with coca cola life. Discussion and analysis of the marketing strategy of coke zero in. Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or. Coca cola manufactures syrup concentrate and ship to the bottlers, franchises, where they mix it with other ingredients. In two years time, diet coke was the top selling diet soft drink in the world.
Cocacola company marketing plan 1 executive summary the following marketing plan forms the basis for the introduction of an innovative new product by the cocacola company. Pricing strategy today, it became quite popular for startups, for a day or two, to offer their service or a product for free, and then increase their prices. Together with the coca cola company, this system includes more than 300 bottlers including cchbc and serves more than 200 countries around the world. Additional resources and worksheets are references throughout the document to assist with more detailed planning in specific areas. Cocacola marketing strategy is one of the most complete and diverse strategies today. Sep 08, 2018 coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world. Coca cola market plan and market research free essay example. By mian badshah in marketing management perspective, the 4 ps application in a company and swot and pest analysis. Cocacolas current target market is adults looking for a new. The coca cola company introduced diet coke in 1982.
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